Bespoke visual identities and design systems. We build commanding brand foundations that help growing companies dominate their category.
By Egor GolopeatovPublished Updated
Operating from our studio at 101 Pakenham Street West in Wynyard Quarter, we design and engineer bespoke brand identities for commercial leaders across Auckland CBD, Ponsonby, Newmarket, and the North Shore.
Most Auckland businesses settle for fragmented visual systems that fail to translate across digital and physical touchpoints. We engineer cohesive brand architectures built strictly to command category authority, establish immediate trust, and scale seamlessly into enterprise web environments.
A premium service requires an equally commanding visual foundation. For Clear Vision, we designed a complete brand identity from the ground up, establishing a unified visual system, from physical uniforms to the digital storefront, that positions them as the definitive leader in commercial property maintenance.
Modern brands must perform natively within complex application environments. For LaunchPal, we engineered a strict digital identity system and UI component library, ensuring absolute visual consistency across their entire software platform and marketing architecture.
Physical products need brand assets that justify premium pricing and secure retail distribution. For Jagiya Soju, we executed a comprehensive visual overhaul, transforming their market positioning to capture high-value consumer attention and secure placement in over 100 retail doors across New Zealand.
Retaining a traditional design agency in Parnell or Britomart often results in months of abstract workshops and a PDF brand book that developers cannot implement.
Concrete operates as a senior engineering and design team. You work directly with the creative directors building your visual assets. We design strict, scalable design systems in Figma built specifically for immediate deployment in Framer and Next.js environments. Once your visual identity is locked, we can scale your digital footprint immediately through custom Web & E-commerce Architecture or high-intent Paid Advertising.
The full identity system we designed for Clear Vision: logo, colours, type and voice, built end to end.
The result“They turned a clear vision into a brand we’re proud of.”
Clear Vision
Your brand assets belong entirely to your company.
Your visual identity is delivered as a comprehensive digital ecosystem. Every build includes master vector files, strict typographic hierarchies, and native Figma component libraries, giving your internal team a premium foundation that maintains absolute consistency from day one.
The people who set up and run your work are the same ones you talk to.
Scope, timeline and a fixed quote, in writing, before anything starts or comes due.
The stuff clients actually ask on the first call. Flip through the file.
Yes. A lot of brand projects roll straight into the website, built on the new identity. Take just the brand, just the site, or both.
You’ll see a few distinct directions to react to, then we refine the one that fits. Real routes, chosen with you, rather than fifty throwaways.
Logo and its variations, colour palette, typography, spacing, imagery and voice. Everything your team needs to use the brand consistently.
Most identities run about 3–4 weeks from brief to brand book. Naming, packaging and print can add time, depending on scope.
Yes. Naming, packaging and print collateral all sit alongside the core identity. Take the pieces you need.
You own everything. You get the working files and exports, fonts and licences noted, and a brand book so it stays consistent long after handover.
The people who design and ship your brand are the same ones you talk to, senior hands on your project from the first call to launch.
HQ & main studio
101 Pakenham Street West, Auckland 1010
Serving Auckland CBD, North Shore, Highbrook and greater Auckland.
