High-intent Google Ads and paid acquisition campaigns. We build strategies strictly around verified pipeline data and profitable unit economics.
By Egor GolopeatovPublished Updated
Operating from our studio at 101 Pakenham Street West in Wynyard Quarter, we build and manage high-intent Paid Advertising campaigns for commercial leaders across Auckland CBD, Ponsonby, Newmarket, and the North Shore.
Most Auckland businesses burn marketing capital on broad-match keywords, automated agency bidding, and vanity impressions that generate zero pipeline. We engineer precision Google Ads and paid acquisition architectures built strictly around qualified cost per lead, verified profit margins, and closed revenue.
We allocate ad budget exclusively to bottom-of-funnel commercial queries where intent is immediate. For Quantum Property (QPC), our ongoing Google Ads architecture consistently captures high-value commercial property contracts across Auckland, turning local search demand into sustained business.
Every marketing dollar must tie directly to verified sales data. For Sanipure, we deployed custom Google Ads campaigns backed by granular ad analytics, scaling transaction volume across New Zealand while keeping cost per acquisition strictly within target unit economics.
Paid search delivers maximum leverage when paired with targeted prospecting. For A2Z Security, we combined high-intent Google Ads with systematic outbound systems, capturing active searchers in Auckland while simultaneously opening doors with enterprise accounts.
Retaining a traditional media agency in Britomart or Parnell often means paying $5,000+ monthly retainers to fund junior account managers who rely on automated algorithms and hide behind monthly PDF vanity reports.
Concrete operates as an agile, founder-led growth team. You work directly with the operators managing your search architecture and capital allocation. We audit search terms weekly, calibrate negative keyword lists continuously, and track pipeline through to cash in your bank. Once your paid acquisition pipeline is profitable, we can scale your footprint further through custom Web & E-commerce Architecture or targeted B2B LinkedIn Lead Generation.
We built and ran 45 Movers’ Google Ads through 2025. Each booked lead cost $23.91 on average.
The result“Together we moved away from a lead source that was providing over 70% of our monthly revenue and are now generating our own leads. Egor is very good with website optimisation, recently launching a new website and instantly reducing our CPC. Sawyer is a great communicator and understands how to best provide solutions, together working as a great team. I would recommend CNCRTE to anyone wanting to improve their marketing efforts and get results.”
Mungo · 45 Movers
Your campaigns belong entirely to your company.
Your infrastructure is built directly inside your own Google Ads and analytics accounts, giving your internal leadership full administrative control from day one. Every build deploys with verified server-side conversion tracking, dynamic call tracking, and a live reporting dashboard so you see exact return on ad spend in real time.
The people who set up and run your work are the same ones you talk to.
Live dashboards you can open any time, so you always see where things stand.
Scope, timeline and a fixed quote, in writing, before anything starts or comes due.
The stuff clients actually ask on the first call. Flip through the file.
It depends on your market and goal. We’ll tell you straight whether your budget can move the needle before you spend a cent.
Whichever your customers actually use. We recommend the channels that fit your goal, and run the ones that pay back.
Search campaigns can bring leads in the first week. Most accounts take a few weeks of optimisation to hit their stride.
Yes. Ad copy, plus static and video creative for social, are part of the build.
Clear monthly reporting tied to your real goal (leads, calls, sales), in plain numbers you can act on.
You do. The account, the data and the campaigns stay in your name. If we ever part ways, it all goes with you.
The people who build and run your campaigns are the same ones you talk to, senior hands on your account from day one.
HQ & main studio
101 Pakenham Street West, Auckland 1010
Serving Auckland CBD, North Shore, Highbrook and greater Auckland.
