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Custom Web Apps & Saas In Auckland

Custom SaaS development and internal portals. Secure, scalable software built to streamline your digital operations and automate manual workflows.

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Operating from our studio at 101 Pakenham Street West in Wynyard Quarter, we engineer bespoke web applications and SaaS architectures for commercial leaders across Auckland CBD, Ponsonby, Newmarket, and the North Shore.

Built for Auckland’s Complex Operations

Most Auckland businesses outgrow standard software solutions and require custom infrastructure to scale. We build bespoke web applications, automated portals, and SaaS products engineered strictly around your unique operational logic and data architecture.

  • Jagiya Soju
  • LaunchPal
  • Clear Vision
  • KILO
  • StoreCan
  • Orange Tree Studios
  • Daddy’s Day
  • Unite Recruit
  • Tyre Link
  • Sanipure
  • 45 Movers
  • QPC Plumbing
  • A2Z Security
  • Pete’s
  • Emerge
  • QIP Pay

What We Execute for Local Web Apps

01

SaaS & Product Engineering

Building a software product requires resilient architecture from day one. For LaunchPal, we engineered the entire web application foundation, delivering a scalable software product with a strictly unified digital identity system that supports sustained user growth.

02

Custom Integrations & Payments

Commercial operations demand seamless financial and data pipelines. For complex client builds like Liquor Scanner, we integrate robust payment gateways like Windcave directly into the application flow, ensuring secure transactions and automated revenue tracking across multiple deployment phases.

03

Workflow Automation

Heavy manual processes destroy profit margins. We engineer custom portals and backend logic that connect your lead generation directly to your CRM, mirroring the automation architectures we deploy for B2B leaders like Clear Vision.

Legacy Auckland Dev Shops vs Concrete

The usual way

Legacy Auckland Dev Shops

Retaining a traditional software agency in Britomart or Parnell often means funding endless discovery phases before seeing a single line of working code.

With Concrete

Concrete

Concrete operates as an agile engineering team. You work directly with the technical architects building your product. We ship functional modules quickly using modern JavaScript frameworks, ensuring you can test and launch core features in weeks. Once your application is live, we can scale your user base immediately through Paid Advertising or LinkedIn Lead Generation.

We built the product, end to end

LaunchPal is our own SaaS. We designed and built the website and the web app, and named the category it lives in. Every screen, flow and integration, in-house.

LaunchPal web app built by Concrete
Engineering

Modern Stack & Full Ownership

Your application code belongs entirely to your company.

Your infrastructure is built on modern and secure frameworks without proprietary code lockups. Every web application deploys with clean documentation, scalable database architecture, and direct handover protocols, giving your technical team complete operational control from day one.

  • Direct founder contact

    The people who set up and run your work are the same ones you talk to.

  • Everything in writing

    Scope, timeline and a fixed quote, in writing, before anything starts or comes due.

Your app, live in about 6–8 weeks

Where you
start
  1. 01Week 1

    Scope & strategy

    • Goal & user needs
    • Core flows mapped
    • Data & integration plan
  2. 02Weeks 2–4

    Design

    • Wireframes & flows
    • Screens in Figma
    • Mobile layouts
  3. 03Weeks 4–6

    Build & integrate

    • Front end & back end
    • Accounts & auth
    • APIs, data & webhooks
  4. 04Week 7

    Test & refine

    • Cross-device QA
    • Edge cases & states
    • Final refinements
  5. 05Week 8

    Ship & iterate

    • We take it live
    • Team training
    • Post-launch support
    Book a call
An app
people use

What happens after you reach out

Three simple steps before anything is committed.

  1. You tell us the goal

    Send a line about the app you’re building. We reply within one business day, and a real person writes back.

  2. A short call

    We learn your goal and constraints; you see how we work and decide whether we’re the right fit. Your call, on your terms.

  3. A clear proposal

    Scope, timeline and a fixed quote, in writing. You give the go-ahead before anything starts or comes due.

What you’re probably wondering

The stuff clients actually ask on the first call. Flip through the file.

1 / 6
Q.01Next ↗︎

Do you build the whole app, front end and back end?

Yes. We design the screens, build the front end, and stand up the back end, database and APIs behind it. Take the full build, or slot in on a specific part.

Q.02Next ↗︎

Can you build on a stack we already use?

Usually. We build with React and Next.js by default, and we work with the tools and services your team is already on where it makes sense.

Q.03Next ↗︎

Can you handle accounts, roles and permissions?

Yes. Sign-up, login, roles and permissions are core to most of what we build, so the right people see the right things and your data stays safe.

Q.04Next ↗︎

How long does a web app take?

A first working version usually runs about 6–8 weeks from scope to launch, depending on how many flows and integrations it needs.

Q.05Next ↗︎

Who owns it, and what happens after launch?

You own it. We hand over the code and account, and train your team, or keep it on a monthly retainer for updates and new features. Hosting stays in your name.

Q.06Next ↗︎

Can it grow after the first version ships?

That’s the point. We build the first version to be added to, so new features, users and integrations slot in as your product and your team grow.

The Concrete team on a working call

A small team, working on it directly

The people who design and ship your site are the same ones you talk to, senior hands on your build from the first call to launch.

HQ & main studio

101 Pakenham Street West, Auckland 1010

Serving Auckland CBD, North Shore, Highbrook and greater Auckland.