High-intent Google Ads and paid acquisition campaigns engineered for Wellington businesses. We build strategies strictly around verified pipeline data and profitable unit economics.
By Egor GolopeatovPublished Updated
Operating from our studio at 101 Pakenham Street West in Wynyard Quarter, we build and manage high-intent Paid Advertising campaigns for commercial leaders, SaaS innovators, and professional services across Wellington CBD, The Terrace, Te Aro, and Lower Hutt.
Stop burning ad spend on broad-match keywords. Concrete engineers high-intent Google Ads and paid acquisition campaigns for Wellington’s professional services and SaaS firms, driving verified commercial pipeline across the CBD, Te Aro, and Lower Hutt.
We direct ad spend strictly toward bottom-of-funnel queries where commercial intent is absolute. For Quantum Property (QPC), we deployed a precise Google Ads architecture that continuously captures premium property maintenance contracts, converting active searchers into booked revenue.
Every marketing dollar must prove its unit economics. By deploying granular server-side analytics for Sanipure, we scaled their e-commerce transaction volume nationwide while maintaining strict cost-per-acquisition targets and a 5.3x ROAS.
Combining paid search with outbound creates maximum leverage. For A2Z Security, we integrated high-converting Google Ads with a systematic prospecting engine, dominating local search demand while capturing enterprise accounts across the South Island.
Retaining a traditional media agency on The Terrace or in Thorndon often means paying $5,000+ monthly retainers to fund junior account managers who rely on automated algorithms and hide behind monthly PDF vanity reports.
Concrete operates as an agile, founder-led growth team. You work directly with the operators managing your search architecture and capital allocation. We audit search terms weekly, calibrate negative keyword lists continuously, and track pipeline through to cash in your bank. Once your paid acquisition pipeline is profitable, we can scale your footprint further through custom Web & E-commerce Architecture or targeted B2B LinkedIn Lead Generation.
We built and ran 45 Movers’ Google Ads through 2025. Each booked lead cost $23.91 on average.
The result“Together we moved away from a lead source that was providing over 70% of our monthly revenue and are now generating our own leads. Egor is very good with website optimisation, recently launching a new website and instantly reducing our CPC. Sawyer is a great communicator and understands how to best provide solutions, together working as a great team. I would recommend CNCRTE to anyone wanting to improve their marketing efforts and get results.”
Mungo · 45 Movers
Your campaigns belong entirely to your company.
Your infrastructure is built directly inside your own Google Ads and analytics accounts, giving your internal leadership full administrative control from day one. Every build deploys with verified server-side conversion tracking, dynamic call tracking, and a live reporting dashboard so you see exact return on ad spend in real time.
The people who set up and run your work are the same ones you talk to.
Live dashboards you can open any time, so you always see where things stand.
Scope, timeline and a fixed quote, in writing, before anything starts or comes due.
The stuff clients actually ask on the first call. Flip through the file.
It depends on your market and goal. We’ll tell you straight whether your budget can move the needle before you spend a cent.
Whichever your customers actually use. We recommend the channels that fit your goal, and run the ones that pay back.
Search campaigns can bring leads in the first week. Most accounts take a few weeks of optimisation to hit their stride.
Yes. Ad copy, plus static and video creative for social, are part of the build.
Clear monthly reporting tied to your real goal (leads, calls, sales), in plain numbers you can act on.
You do. The account, the data and the campaigns stay in your name. If we ever part ways, it all goes with you.
The people who build and run your campaigns are the same ones you talk to, senior hands on your account from day one.
Wellington
We deliver for Wellington businesses from our Auckland studio: calls on your schedule, live dashboards you can open any time, and on-site visits when the work needs us in the room.
