Production-grade web architecture for Wellington businesses. We build fast, conversion-focused websites strictly around verified pipeline data and closed revenue.
By Egor GolopeatovPublished Updated
Operating from our studio at 101 Pakenham Street West in Wynyard Quarter, we engineer custom web architecture and e-commerce platforms for commercial leaders, tech innovators, and advisory firms across Wellington CBD, The Terrace, Te Aro, and Petone.
Production-grade web architecture for the capital. Operating from our Wynyard Quarter studio, we build fast, conversion-focused websites and e-commerce platforms for tech innovators and advisory firms across Wellington CBD, The Terrace, Te Aro, and Petone.
When legacy WordPress infrastructure slows down commercial operations, we engineer complete rebuilds. For Quantum Property (QPC), we migrated their corporate presence to a high-speed Framer stack, restoring technical performance while protecting their core brand assets.
Concrete operates as an agile, founder-led engineering team. You work directly with the operators building your architecture and mapping your user journeys. We strip away the bloat, focusing entirely on performance, Core Web Vitals, and conversion rate optimization. Once your high-performance site is live, we can scale your footprint further through targeted B2B LinkedIn Lead Generation or high-intent Paid Advertising.
The flagship website we designed and built for Jagiya Soju: the brand home that helped put a new soju in 100+ NZ stockists in about seven months.
The result“Concrete’s web design pushed us into every major bar and shop in NZ. 30+ deals in weeks.”
Mark · Jagiya Soju
Service and tech sectors rely on sub-second load times to capture leads. For LaunchPal, we delivered the full digital suite, from brand identity to website and web app UI, creating a seamless, high-performance architecture built for scale.
A digital storefront in the B2B sector must drive wholesale pipeline. We designed a custom e-commerce architecture for Jagiya Soju that powered their expansion into 100+ stockists across New Zealand, turning a standard site into a national distribution engine.
Legacy code creates technical debt that kills conversions. For Quantum Property (QPC), we rebuilt their corporate infrastructure, migrating them from a bloated WordPress setup to a lightning-fast Framer architecture while preserving their core design and restoring speed.
Your infrastructure belongs entirely to your company.
We build on modern stacks like Framer and Shopify, giving your internal marketing team full administrative control and instant publishing capabilities from day one. Every build deploys with pristine technical SEO foundations, blazing-fast load times, and zero developer lock-in so you have total control over your digital investment.
The people who set up and run your work are the same ones you talk to.
Scope, timeline and a fixed quote, in writing, before anything starts or comes due.
Designed from scratch around your brand, unique to your business.
Custom functionality and API integrations, built to spec.
The right build for the job: Framer, hand-written code or Shopify.
The stuff clients actually ask on the first call. Flip through the file.
Yes, often before the site. Many projects start with a brand book (logo, colours, type, voice) that the website is then built on. Take just the brand, just the site, or both.
Both. We build in Framer for speed and design control, and integrate Shopify or Framer Commerce for e-commerce. Already on Shopify or WordPress? We work with that too.
Yes. We’ve wired up booking systems, job-posting feeds, address autofill, CRMs, analytics and custom webhooks. If it has an API, we can connect it.
Most sites run about 5–8 weeks from discovery to launch, including revisions, depending on page count and e-commerce scope.
You own it. We hand it over and train your team to manage content, or keep it on a monthly retainer for updates and blog posts. Hosting stays in your name.
Baked in from the start. Every build ships with an SEO keyword map, genuinely fast load times and accessibility standards, so you rank, convert and stay compliant.
The people who design and ship your site are the same ones you talk to, senior hands on your build from the first call to launch.
Wellington
We deliver for Wellington businesses from our Auckland studio: calls on your schedule, live dashboards you can open any time, and on-site visits when the work needs us in the room.
