Q.01Next ↗︎
How do you keep DIY and job-seeker searches out of a Hutt Valley trade supplier's paid enquiries when it needs urgent supply?
Search-terms reports drive new negative keywords at each review, and the enquiry route points job inquiries to the careers page. Local-area keyword targeting focuses on the Hutt Valley and may temporarily raise cost per conversion, so it is reviewed against qualified enquiries.
Q.02Next ↗︎
Why does a Lower Hutt supplier's call count not match its Google Ads conversions?
Duplicate call numbers and similar company names confuse attribution, so each campaign uses its own tracked number through CallRail. Calls and form submissions are logged in one shared sheet, so the numbers reconcile.
Q.03Next ↗︎
How often should a Lower Hutt trade supplier's Google Ads be reviewed to keep cost per conversion in line?
Campaigns are reviewed on a fixed Monday and Friday cadence, with weekly performance reports. Each review checks search terms, negatives and the bidding ceiling, and when a new competitor enters the auction, headlines and budgets are adjusted to counter it.